Given just three words to define a watch, they would undoubtedly be “case, movement, dial”. If would be difficult, if not impossible, to miss out any one of these elements. However, true innovation lies in questioning certainties and exploring brand new paths.
This is exactly what Bell & Ross did when designing its new BR‐X2, where the case and movement form a single element. When designing a case from steel and sapphire (a highly technical material which is exceedingly difficult to work with), Bruno Belamich, the brand’s creative director, came up with a utopian idea: “Fusing the case and movement into a single component to make the case disappear, leaving only the movement visible.”
Limited Edition of 99 pieces.